TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | BUSINESS REASONS TO SPONSOR ATHLETES: NA EXPLORATORY STUDY | ||||||||||||
| Autor(es): |
FERNANDO ANDRADE DE SABOIA |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 22/MAR/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26037@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=26037@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.26037 | ||||||||||||
| Resumo: | |||||||||||||
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Image Management is one of the fast growing areas in Brazil and it has been attracting the interest in the sports market. This area, almost exclusive to football players and their managers in the past, is now in the spotlight of the sports world. This study aims to investigate the reasons why companies invest in different athletes as well as to appoint these athletes main characteristics that will draw such companies attention towards them and this kind of Marketing Strategy. In addition, it seeks to identify the main gains expected by companies and the brand managers to invest in athletes sponsorship.
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