TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | INTERNATIONALIZATION OF COMPANIES: THE BARRIERS FOR TELECOMMUNICATION COMPANIES ENTERING IN THE BRAZILIAN MARKET | ||||||||||||
| Autor(es): |
DANIELLE GARCIA DE ALBUQUERQUE MOREIRA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 29/FEV/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25876@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25876@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.25876 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to analyze and identify the difficulties for a telecommunication company to enter in the Brazilian market. We will focus on the Vodafone case. On this way we can better understand the telecommunication market from the prospective of a company with worldwide experience, present in a lot of countries, taking into account the barriers they found out on trying to enter in Brazil. With this study we can suggest solutions to make other companies entering in this market, regarding that the Brazilian customers are not well satisfacted with the services that they are getting nowadays. With new companies in this market, more competitors, the quality of services could be improved solving this issue.
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