TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE INFLUENCE OF CHILDREN IN THE PURCHASING BEHAVIOR OF THEIR PARENTS | ||||||||||||
| Autor(es): |
DEBORA GONCALVES POLO JARDIM |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 29/FEV/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25874@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25874@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.25874 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to understand how the children of the class C influence their parents when they purchase toys. To achieve this, it was necessary to conduct a qualitative research, divided into three steps (observation, interviews with parents and interviews with employees of a toy store). The analysis discusses the main reasons why parents choose a particular toy for your children, the reasons why they consider the opinions of their children at the time of purchase, how and with which tricks children convince their parents to buy the desired object and the frequency that these influences occur.
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