One of the aspects that most affect consumer choice at the time of the purchase decision is the price. There are several price tactics that can be implemented in products so they become more attractive for the customer and more profitable for the company. This study analyzed five pricing tactics, applied weekly in a retail environment, in the case of the store Tico Tecidos, acting on bed & bath market in order to figure out which one influences more the behavior of the consumers, resulting in higher sales and greater flow of customers. The most appropriate tactic was the psychological price, while the least adequate was the adaptation of the package price.