TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | RELATIONSHIP MARKETING OF FLUMINENSE | ||||||||||||
| Autor(es): |
ANDREA MURGEL CONTINO |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 22/JAN/2016 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25667@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25667@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.25667 | ||||||||||||
| Resumo: | |||||||||||||
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This study intends to identify and analyze which relationship methods that Fluminense Football Club uses aiming a bigger approach between their fans and the team, in order to obtain their loyalty and new sources of income. Through exploratory, descriptive and participatory surveys, this study aims to know better the marketing s actions made by Fluminense and analyze the behavior of their fans, their motivation, factors of influence in their decisions and their perceptions about some projects from Fluminense. Therefore, the club could use this study in order to know better their target public and invest in strategic actions, besides, this can also be useful for other clubs that intend to improve their relationship with their fans and increase their income.
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