TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | INFLUENCE OF PRICING TACTICS IN CONSUMER BEHAVIOR OF A JEWERLY AND ACCESSORIES STORE CALLED BIJOULY | ||||||||||||
| Autor(es): |
ALANA TELLES MEIRELLES |
||||||||||||
| Colaborador(es): |
DANIEL KAMLOT - Orientador |
||||||||||||
| Catalogação: | 16/SET/2015 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25216@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=25216@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.25216 | ||||||||||||
| Resumo: | |||||||||||||
|
The price is one of the main factors considered by consumers when choosing a product. There are several tactics that can influence the consumer, such as the psychological price and everyday low price (EDLP). This study examined how consumers shop for jewelry and accessories at Bijouly and how they react according to five different pricing tactics. The tactics were tested weekly in the store, which is located in Niterói, in order to see in which week more clients were influenced.
|
|||||||||||||
|
|||||||||||||
