According to the latest changes in the wealth care industry in our country in the last years, an new alternative opportunity has arise for those who don t use any public healthcare system and don’t have enough money to pay for insurance or for private care. During the study it was presented a market study across the board, we were able to identify and gather strong evidence that there is a demand to open a popular clinic at the neighborhood of Tijuca, Rio de Janeiro. Consequently, a business plan of action was developed to make the project viable and profitable.