TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | EVALUATION OF ALTERNATIVES IN THE PURCHASE DECISION PROCESS OF WOMENS FITNESS CLOTHES | ||||||||||||
| Autor(es): |
ALICE ALVARENGA DE FARIA NOGUEIRA |
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| Colaborador(es): |
DANILO ROGERIO ARRUDA - Orientador |
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| Catalogação: | 05/MAI/2015 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=24524@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=24524@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.24524 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to identify those attributes that women consider important
in evaluation of alternatives pre-purchase of fitness clothes. With the study
results fitness market companies may offer more suitable and innovative
products to consumers. The result was generated from a descriptive survey with
a sample of 292 responses, bounded on women of Metropolitan Region of Rio de
Janeiro, practitioner of physical activity and consumer of fitness clothes. The
results of this specific sample showed that for this women the most relevant
attributes in fitness clothes are: the technology of fabrics, the variety and the
esthetics of the clothes.
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