TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMER ACCEPTANCE IN PURCHASING AND RENT MOVIES ONLINE: APPLYING THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND OTHER CONSTRUCTS | ||||||||||||
| Autor(es): |
JOANA SANTOS MONTENEGRO |
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| Colaborador(es): |
JORGE BRANTES FERREIRA - Orientador |
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| Catalogação: | 23/OUT/2014 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23577@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23577@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.23577 | ||||||||||||
| Resumo: | |||||||||||||
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The growth observed on the Video-on-Demand market on the world, and the development of the technology related to this service is changing the way people deal with home entertainment, especially on the business of movies and series rental and purchase online, in stores like Netflix and iTunes Store. For the particular case of Brazil, many problems are still being observed, and many of them are associated with technology issues that has resulted in a growth rate and adherence of such services in out county below the global levels. The present work aims to study the adhesion and reasons what makes Brazilian Students to buy or rent movies online, instead of using other means to access such content as rental stores like Blockbuster. In order to achieve the ultimate goal of the research, 243 valid questionnaires were collected, analyzed by means of structural equation modeling and confirmed a few hypotheses proposed. Growth Market Video-on-Demand in the world, and the development of technology related to this service is changing the way people relate to home entertainment, especially the market alguel and purchase movies and series online. For the particular case of Brazil, are still observed many problems, many of them associated with the technology that has resulted in a growth rate and adherence of such service in the country below the global levels. The present work aims to study the adhesion and reasons why the young Brazilians to buy and rent movies online, instead of using other means to access such content as rental stores. In order to achieve the ultimate goal of the research, 243 valid questionnaires were collected, analyzed by means of structural equation modeling and confirmed a few hypotheses proposed. Among the most relevant findings, we analyzed the qualitative side of the analysis. Because most studies used as a basis for the research data from North America and Asian markets, we list the possible reasons for non-adherence of this type of service in Brazil, such as access to technology, costs, user motivations to search for a movie online, old catalogs on the online stores in Brazil, among others.
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