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Título: VALUATION OF SIEVE: FOR DISCOUNTED CASH FLOW AND REAL OPTIONS
Autor(es): IGOR GRAVATA DE AZEVEDO
Colaborador(es): LUIZ EDUARDO TEIXEIRA BRANDAO - Orientador
Catalogação: 23/OUT/2014 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23575@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23575@2
DOI: https://doi.org/10.17771/PUCRio.acad.23575
Resumo:
This paper analyzes the market for e-commerce in Brazil, its development, and its relationship with business startups in this sector, aiming to determine the market value for this type of organization. Using a real company, with the startup profile, we analyzed the methodologies Discounted Cash Flow (DCF) method to value the company, and Real Options to price their potential projects. The study also exhibits peculiarities of the evaluation process and its limitations, in order to adapt to the reality of a fledgling company to the method of traditional business valuation. As a result, it was possible to arrive at a value for the company in a matter of 9,477,788.75 reais, which are added: the value found in FCD company, and option prices of each project. The study shows how complementary are two methodologies to measure the value of the type startup companies.
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