The Brewery Noi, inaugurated in 2011 in the city of Niterói, operates in the market of craft breweries. Given this promising market, not yet mature in the country, and with great prospects for growth in the coming years, the partners of Noi identified the opportunity for growth in the city of Rio de Janeiro and this work is the marketing plan to achieve this goal This marketing plan is intended to provide members of the Brewery Noi information that will strategy to target (s) appropriate input (s), taking into account your objectives and available resources. Surveys were performed that provided an analysis of consumer behavior on the market and possible new directions for the company s partners. The preparation of this work was conducted through in-depth interviews with market professional’s craft beers and the founder of the company along with questionnaires to the target audience. Through research it was possible to arrive at the conclusion that the best entry strategies are: selling bottles, open bar itself, followed by chopeiras in bars and restaurants and finally the grant of relief.