Luxury has been identified as a status symbol throughout the history of mankind, directly related to rare, exclusive, unique and special products. This market has become an important sector of the world’s economy today. Luxury is also directly connected to the fashion market, as the big brands, dictators of market trends, are mostly part of the luxury category. The consumers of these products are considered different, with unique tastes and desires. However, these same consumers suffer some influence during the purchase of luxury goods, but these occur differently. This work aims to study the power that three different types of influences have over fashion luxury consumers: luxury brands, reference groups and fashion blogs.