The main objective of this work is to analyze the perception of female consumers of luxury clothing in relation to the sustainability practiced by these brands. This work unveils, among other things, basic concepts necessary for understanding the topic, whereas seeking answers through a field research studying the behavior of a group of women: an executive manager, owner of a luxury brand, and six consumers of these articles. This study seeks to understand the needs and difficulties faced by the brand and the consumer market in adapting to the environmental variables, and in aligning them with the survival needs of our planet.