TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STRATEGIC ANALYSIS OF VIABILITY FOR AN INSURANCE BROKERAGE TO INVEST IN THE MARKET OF CLASS C | ||||||||||||
| Autor(es): |
PEDRO PALAZZO NAZAR |
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| Colaborador(es): |
ANDRE LUIZ ROIZMAN - Orientador |
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| Catalogação: | 23/SET/2014 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23487@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23487@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.23487 | ||||||||||||
| Resumo: | |||||||||||||
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According to surveys and data from the IBGE, the class C continues to grow in Brazil, currently representing over 50 per cent of the population. Besides growing exponentially, the class C, or middle class, is also responsible for most of the consumption in the country. In parallel, we can see the continued growth of the insurance market in Brazil, according to data from CNSeg and other organs, grew by 17 per cent in 2011, with forecast growth of around 15 per cent in 2012. It appears then, the opportunity to invest in insurance focused on the class C. Therefore, this study aims to examine the feasibility and the best possible strategy for a corporate insurance broker focused on investing in the market for class C.
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