TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MOBILE COMMERCE ACCEPTANCE: APPLYING THE TECHNOLOGY ACCEPTANCE MODEL (TAM) AND OTHER CONSTRUCTS | ||||||||||||
| Autor(es): |
ANA CAROLINA SIM MORAES |
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| Colaborador(es): |
JORGE BRANTES FERREIRA - Orientador |
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| Catalogação: | 16/JUN/2014 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23128@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23128@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.23128 | ||||||||||||
| Resumo: | |||||||||||||
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The increasing number of users of mobile phone and the spredness of the mobile Internet in Brazil, besides the unprecedented growth of m-internet world wide, presents some excellent opportunities in Brazil.
This paper’s goal is to study and understand the main perceptions of the mobile commerce among the young consumers in Brazil.
To achieve this goal, a survey was performed resulting in a sample of 287 valid responses, which were analyzed through structural equations modeling (SEM) and confirmed most of the proposed hypotheses.
Among the most relevant findings is that anxiety toward mobile shopping service is the most significant factor in predicting behavioral intention to use mobile commerce of the Brazilian youth.
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