TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMPTION OF HAIR CARE FOR MEN WITH LOW INCOMES | ||||||||||||
| Autor(es): |
RENATA PAUTASSO BARRETO AMORIM |
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| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
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| Catalogação: | 30/MAI/2014 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23026@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=23026@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.23026 | ||||||||||||
| Resumo: | |||||||||||||
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This study aims to investigate how the use of hair care for low-income male audience. First sought to understand consumer perceptions in relation to vanity and beauty products in general, to further identify and analyze the consumption patterns of products for hair. Research was carried out field scanning in order to obtain a better understanding about the problem being investigated.
The results of the research it is clear that patterns of male beauty have changed over the last few years. Caring for the body torou something essential in day-to-day, which some years ago was a unique behavior of women. The man uses the consumption of beauty products to achieve the ideal look that is imposed by society.
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