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Título: THE INFLUENCE OF ECOLOGICAL FACTOR IN PURCHASING DECISIONS OF THE ELECTRIC CAR
Autor(es): FELIPE STAMBOWSKY
Colaborador(es): ANDRE LACOMBE PENNA DA ROCHA - Orientador
Catalogação: 18/MAR/2014 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=22691@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=22691@2
DOI: https://doi.org/10.17771/PUCRio.acad.22691
Resumo:
This study aims to evaluate the purchase intent of consumers when it comes to a car that runs on electricity. The survey allows us to see what factors can influence a positive or negative attitude for the purchase of an electric car, trying to understand the relationship between choice and ecological aspect of the product. For the problem to be contextualized, a search was conducted initially on books, Web sites and academic publications. A field research was made in the form of survey to aim a data collecting for analysis, where all the answers were grouped by frequency. To identify the importance of factors in consumer perceptions, it was used a scale and assigned a score according to the answers. The results allowed naming the main advantages and disadvantages of the electric car in addition to consumer perception of its reception.
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