TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | PRODUCTS THROUGH SMS IN THE SPORTS MEDIA COMPANIES: A STUDY ABOUT THE BEHAVIOR OF THEIR CONSUMERS | ||||||||||||
| Autor(es): |
EDUARDO CALDEIRA BARBOSA DE BARROS |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 13/MAR/2014 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=22642@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=22642@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.22642 | ||||||||||||
| Resumo: | |||||||||||||
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This final work of graduation in business management has the purpose of indentify the attributes that the products through SMS offered by the sports media companies must have to please their customers and what are the deciders that increase the consumption of these services. To reach that objective, it was used participant observation research strategy in Esporte Interativo, a sports media company, bibliographic and documental references and field study proposing a questionnaire to customers of Esporte Interativo and Dono da Bola Facebook pages. Thus it was possible to propose some strategies that sports media companies should explore to retain and please their current consumers and acquire new ones.
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