TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE MODERATING EFFECT OF INVOLVEMENT IN ONLINE CONSUMERS SATISFACTION AND TRUST | ||||||||||||
| Autor(es): |
DIOGO FEITAL SABA |
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| Colaborador(es): |
JORGE BRANTES FERREIRA - Orientador |
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| Catalogação: | 13/MAR/2014 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=22639@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=22639@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.22639 | ||||||||||||
| Resumo: | |||||||||||||
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Based on the study San Martín, Camarero and San José (2011), this work has the objective to study the moderating effect of involvement in online shopping for online consumers satisfaction and trust. This study tests the moderating effect in cognitive cues (service quality, security and privacy policy and warranty) and experimental cues (Website design and Interactivity) according to the ELM theory. The study researched 437 answers from online consumers and analyzed the results with SEM (structural equation modeling) to test them statistically.
The study showed little influence of involvement in the results, demonstrating a weak application of the ELM model for online consumers.
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