TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CONSUMERS IMPULSE TO BUY AND THEIR PERCEPTION THAT THEY ARE GETTING SOMETHING FOR FREE | ||||||||||||
| Autor(es): |
CAMILA PONTE MESQUITA |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 09/JUL/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19839@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19839@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19839 | ||||||||||||
| Resumo: | |||||||||||||
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This study intends to analyze how much the free word induces the
consumers, if it coaxes them to buy more and how they realize this fact in their
lives. The phenomenon for free will be described in general ways, using
practical and explanatory examples in order to identify what is offered for free
according to each type of free. The study is based in two specialist authors,
scientific articles, websites and academic books about marketing concepts,
strategies and for free cases. This study also has a data collected based in a
research that was made in order to elucidate the theory and support
understanding the theme, intending to clear up people s behavior when they find
themselves in situations where the free is offered.
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