TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MR. CAT: THE PUBLIC PERCEPTION OF YOUNG WOMEN ABOUT THE BRAND | ||||||||||||
| Autor(es): |
ANA FLAVIA ANDRADA |
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| Colaborador(es): |
LUIZ PAULO MOREIRA LIMA - Orientador |
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| Catalogação: | 09/JUL/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19836@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19836@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19836 | ||||||||||||
| Resumo: | |||||||||||||
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This study was done in order to identify what is the perception that young women have about the brand Mr. Cat, in particular to women s shoes that the brand offers. To reach the final goal were investigated the associations which the audience does with the brand, as well as was analyzed the satisfaction of customers of Mr. Cat and identified its major competitors.. From the results obtained in the research, it was possible to conclude the strengths and weaknesses of the brand in target public.
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