The PUCar will be a new business in the automotive segment washes located in the parking lot at the Catholic University of Rio de Janeiro. This development will have technological innovations washing, and offer a personalized service to avoid any inconvenience to the client. This opportunity is based on demand presented by the large daily flow of de vehicles at this location. And with the constant presence of transients in common locations of the institution, advertising and promotion strategies will be adopted. As a relatively simple business of low initial investment, the PUCar expects to have in a short time a positive financial result.