The labor market is renewed and transformed following the trend of the demands of today s world of organizations and individuals who compose it. Each individual has values, beliefs and expectations built by his time living represented by their generations. Generation Y represents a group of new entrants into the labor market that will gradually replace older generations. This generation was built in a world where there is immediacy of information, technological advances and globalization. At the same time, consolidation of women in the labor market through conquest suggests a promising future for women in the labor market. In order to identify the expectations of Generation Y women to build a successful career is important for organizations to retain their future talent. To this end, a phenomenological study was conducted with the new entrants into the labor market. Expectations were identified, classified and analyzed according to the theoretical references with the purpose of analyzing what they really aspire to build a successful career.