The change in consumers behavior made the consumer’s relationship programs to gain streght in the past few years. So, the companies are searching for ways to distinguish themselves from their competitors. The luxury cosmetics market is becoming more powerfull in Brazil, since the economy is heated. Besides that, the constant concern with beauty and personal image have also contributed to the growth of the sector. This work has the purpose of showing if the consumers of luxury cosmetics are loyal to certain brands, and if the loyalty programs influence the purshase decision. As a way of answering the final purpose of this research, 100 aplications were submited to 100 women in the south area of the city of Rio de Janeiro, and also to ones who consume luxury cosmetics. The results were analyzed in the statistics software SPSS and Excel sheets, for better conclusions. Among the most important conclusions, it can be said that the loyalty programs really influence the purshase decision, and also that the brand of a luxury cosmetic makes its difference when deciding what to buy.