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Título: ANALYSIS OF THE CHARACTERISTICS OF THE CONSUMERS OF OCULAR PROSTHESIS
Autor(es): PEDRO RAFAEL DE OLIVEIRA PORTO
Colaborador(es): PAULA CASTRO PIRES DE SOUZA CHIMENTI - Orientador
Catalogação: 22/JUN/2012 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19705@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19705@2
DOI: https://doi.org/10.17771/PUCRio.acad.19705
Resumo:
To know and to understand the characteristics and behavior of its consumers are essential for the survival and growth of all and any company, having the field research as an important source of information. The CELPRO Ltda. from this study it aims at to analyze the characteristics of the consumers of the ocular prosthesis in order to improve the quality of services provided by the company. For in such a way, a quantitative research with 72 of the current users customers of the ocular prosthesis was carried through.
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