This study investigates the discourse on Pepsi in the communities of Orkut social network and determine whether the information collected on Orkut could be used by the company in its actions and marketing strategies. In addition, we sought to define how Pepsi could exploit this environment to better understand their customers and gain new markets. This is a descriptive and exploratory research with data collected in social network Orkut. The research pointed to a relative relevance of the material collected on Orkut as input for reflection on Pepsi s marketing policies.