TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING OF SERVICES OF THE COMPANY ARX SUPORTE: MARKETING RESEARCH STUDY OF THE COMPANY ARX SUPORTE ON HOW THEY CAN EXPAND IN THE AREA OF CONVENTIONS OF PROFESSIONAL ASSOCIATIONS | ||||||||||||
| Autor(es): |
HARVEY AHARAKA SPENCER |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 21/MAR/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19306@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19306@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19306 | ||||||||||||
| Resumo: | |||||||||||||
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During the financial crises of 2009 there was a dramatic slowdown in the number of international shows in Rio de Janeiro. ARX Support is a company that offers third-party services for international shows which includes the setup and oversight of production offices, artist dressing rooms and VIP areas and is looking for ways to maximize expand and invest in the area of conferences, but more specifically to grow in the area of professional associations conferences. This study takes an in depth look in the area of conventions of professional associations and potential demand and the level of saturation of the competition in the market.
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