The growth of e-commerce is a fact already evaluated by several research agencies. This increase was even greater after the new system, the daily deal site, which grew after 2008 in the United States. It is expected to reach revenues of 20 billion Reais in Brazil, by the end of 2011. This expectation in relation to collective purchasing is that in its first year, in Brazil, it will reach R$ 1 billion. This study, based on an exploratory research, aimed to point out similarities and differences in the behavior of the two categories of consumers using the Internet as a purchasing channel: online traditional shoppers and the ones using the collective buying method. It also seeks to bring more elements to help marketers propose new strategies to attract potential consumers.