TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPORTANCE OF COMMUNICATION OF CIGARETTES IN RETAIL OUTLETS, AFTER THE RESTRICTION OF THE LAW WAS ENACTED BY THE 9294/96 NATIONAL HEALTH SURVEILLANCE AGENCY (ANVISA) | ||||||||||||
| Autor(es): |
VICTOR OLIVEIRA DA SILVA FIGUEIREDO |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 10/FEV/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19150@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19150@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19150 | ||||||||||||
| Resumo: | |||||||||||||
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The following study has as main goal the analysis of whether the presence of Tobacco communication touchpoints with their consummers. This study was motivated by the constant communication that we have nowadays in point of sales, and to verify the communication effectiveness.
For this goal was achieved, we performed a literature search for the theoretical and field research to try to understand consumer behavior in the face of communications at the point of sale, allowing the analysis of their habits for the sales channel of convenience stores. The research has achieved remarkable results and showed the effectiveness of these communications for smokers and non-smokers.
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