TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ATTRIBUTES REALIZED BY THE FEMALE AUDIENCE IN CHOOSING A MECHANICAL WORKSHOP | ||||||||||||
| Autor(es): |
DAIANA ROCHA MANZOLILLO |
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| Colaborador(es): |
PAULA CRISTINA DA CUNHA GOMES - Orientador |
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| Catalogação: | 09/FEV/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19147@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19147@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19147 | ||||||||||||
| Resumo: | |||||||||||||
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This work discusses how the mechanical workshops have to adapt themselves to the female customers, in an age where consumers are increasingly demanding. Through a literature review, based on renowned authors and research performed by recognized professionals, this work evaluates the overall effort to strengthen the relationship between the female customers and the mechanical workshops. Nowadays, it is essential to understand customers, to seek the maximum satisfaction and meet their needs, possessing marketing, an important function in every corporations, within this current way of focusing.
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