Logo PUC-Rio Logo Maxwell
TRABALHOS DE FIM DE CURSO @PUC-Rio
Consulta aos Conteúdos
Título: SELECTING AN OFFICE OF FINANCIAL ADVICE FOR INDIVIDUALS IN THE CITY OF RIO DE JANEIRO USING THE ANALYTIC HIERARCHY METHOD
Autor(es): ALEXANDRE PRADO DAMIAO
Colaborador(es): JORGE ALBERTO ZIETLOW DURO - Orientador
Catalogação: 02/FEV/2012 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19110@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19110@2
DOI: https://doi.org/10.17771/PUCRio.acad.19110
Resumo:
With the continuous increase in the number and in the complexity of financial products, as well as the change in lifestyle of the Brazilian people, combined with the income growth in the country, there’s also an increase in the number of institutions in the financial sector, as well as investment options and other product offerings. For this reason more and more people have consulted with financial advisors. And this work is aimed at selecting the best Office of Financial Advisors, among the ones that will be studied. For this, a focus group and a method of decision making - the Analytic Hierarchy – have been used. Such method was developed by Thomas Saaty and is used today by major corporations and governments. The information obtained by the focus group was inserted in such method, in order to show which attributes are more relevant at the time of choosing a financial advisory office. In this study we also compared the selected companies, with each other, and in relation to those attributes mentioned above, according to that same method. Finally all the data obtained by the focus group and the Analytic Hierarchy method was crossed and a conclusion was reached on which is the best Office of Financial Advisors, among the ones selected for this work. We also did an analysis of the strengths and weaknesses of each Office of Financial Advisors studied in this work.
Descrição: Arquivo:   
COMPLETE PDF