TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | ANALYZING THE PERCEPTION OF CUSTOMERS REGARDING THE SERVICE PROVIDED BY A RETAILER: A STUDY OF THE SUPERMARKET EXPRESSO | ||||||||||||
| Autor(es): |
HENRIQUE LOPES BORIN |
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| Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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| Catalogação: | 27/JAN/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19077@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19077@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19077 | ||||||||||||
| Resumo: | |||||||||||||
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The objective was to identify the real values that are perceived by customers in relation to the service of a supermarket located in a small town, which the name is Casimiro de Abreu and is located in the lake region of Rio de Janeiro state with approximately 35,737 inhabitants (IBGE-2010). With an increasing population in the quest to attract new customers and retaining more customers have been constant. The tool for conducting this loyalty is the unique service. For it was conducted and analyzed a survey of customer information of the Express supermarket in order to know what services are most relevant to retain them. To identify these values cited in the paragraph above, we applied an exploratory and descriptive research.
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