The entertainment industry growth has been dramatic all over the world last years. The same performance is happening In Brazil, mainly in tourism and fun sectors. In the same way formation events production sector has been growing, especially in Rio de Janeiro City. The objective of this study is evaluating the selection process of formation party producer company. Our theoretical foundation involved the specific examination of consumer behavior, events marketing, the entertainment industry and decision process. The analysis process was based on the Analytic Hierarchy Process (AHP), and for the field research Focal Group methodology was used. The results confirm that the AHP is efficacious as a fundamental tool to analyze the consumers making decision process.