TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | FARM CLOTHING STORES: RECRUITMENT, TRAINING AND MOTIVATION OF ITS SALES PERSONNEL | ||||||||||||
| Autor(es): |
VIVIANE GONZALEZ PIERRE A SANTANA |
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| Colaborador(es): |
PATRICIA ITALA FERREIRA - Orientador |
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| Catalogação: | 24/JAN/2012 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19035@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=19035@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.19035 | ||||||||||||
| Resumo: | |||||||||||||
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Inspired by the style of life and colours of the Rio de Janeiro city, as
well as the carioca girls charm, a little stand at a fashion expo fair in Rio
de Janeiro has become a big company with many stores all over Brasil.
FARM stores was able to build up a solid and qualified sales team, which
say they love their job and self define their co-workers as a part of their own
family. This feedback is the outcome of a core strategy from the human
resources of the company. Have said that, this paper objective is to study
FARM sales personnel s recruitment, hiring and training techniques and
how it impacts on the salespeople motivation.
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