TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE IMPLEMENTATION OF MOBILE MARKETING IN BRAZIL AXIS: PROBABLE SUCCESS OR POSSIBLE SPAM? | ||||||||||||
| Autor(es): |
RICARDO SANT ANNA SAAD |
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| Colaborador(es): |
LUIZ PAULO MOREIRA LIMA - Orientador |
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| Catalogação: | 28/SET/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16326@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16326@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.16326 | ||||||||||||
| Resumo: | |||||||||||||
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This work consists on the chase of the best strategies for the
implementation of Mobile Marketing in Brazil. The improvement of those
strategies is necessary because of the fact that the E-mail Marketing became a
real failure on a short range of time. Find a way to introduce this new concept of
publicity via mobile phone is extremely important, so that the same mistakes in
the past will not happen again. The Mobile Marketing is really interesting for both
of them, advertiser and client, so this opportunity cannot be wasted as the SPAM
was. Will it be possible to find a way for a successful implementation for Mobile
Marketing, or its direction goes to another fiasco?
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