TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | SATISFACTION RESEARCH OF CORI SHOP´S CUSTOMERS IN SHOPPING LEBLON ABOUT THE MIX OF RETAIL MARKETING | ||||||||||||
| Autor(es): |
STELA FERNANDA PIANURA DA CONCEICAO |
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| Colaborador(es): |
DANIEL KAMLOT - Orientador |
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| Catalogação: | 29/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16047@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16047@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.16047 | ||||||||||||
| Resumo: | |||||||||||||
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This study aimed to measure the level of Cori Shop´s customer
satisfaction in Shopping Leblon store in terms of the mix of retail marketing
offered. To that end, it was important to investigate the factors that generate
dissatisfaction, analyse suggestions to remedy these gaps, and understand the
behavior of these customers to adjust the mix of retail marketing in order to
attend them fully. It was found that, in general, customers are satisfied with the
retail mix offered by the store, except for some factors of each variable of the mix
described in the research.
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