Título: | ANALYSIS OF THE CHARACTERISTICS OF THE CONSUMERS OF THE PURIFICADOR OF WATER SOFT EVEREST FOR OPENING OF A NEW POINT OF SALES | ||||||||||||
Autor(es): |
RAFAEL MANHENTE DE MARIA |
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Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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Catalogação: | 28/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16031@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16031@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.16031 | ||||||||||||
Resumo: | |||||||||||||
To know and to understand the characteristics and behavior of its
consumers are essential for the survival and growth of all and any company,
having the field research as an important source of information. The Equipe da
Ilha Servicos e Peças Ltda., integrant of the net of authorized of the Everest
desires to open a new point of sales, and this study it aims at to analyze the
characteristics of the consumers of the purificador of water Soft Everest in order
to give has supported to the decision of the locality of this new point.
For in such a way, a quantitative research with 86 of the current consuming
customers of the company of the purificadores of water Soft Everest was carried
through.
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