TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | MARKETING PLAN FOR THE FEMALE FANS OF CLUB VASCO DA GAMA | ||||||||||||
| Autor(es): |
MARCIO VIEIRA PATRICIO |
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| Colaborador(es): |
ANDRE LACOMBE PENNA DA ROCHA - Orientador |
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| Catalogação: | 27/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16000@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=16000@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.16000 | ||||||||||||
| Resumo: | |||||||||||||
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Currently, football clubs are investing more in the relationship with their
fans, as some of them have realized that their fans are potential customers and
the clubs can earn money if they know how to relate with them. So, the objective
of this study is to identify attitudes and behaviors of the female fans of CRVG -
Clube de Regatas Vasco da Gama in relation to the products sold by the club
and how they can be better promoted. To conduct this research, it was used a
exploratory method, quantitative in nature, and based on a survey with primary
data collected from a structured questionnaire. The data were analyzed using
descriptive statistics.
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