This project has the objective of checking if there is room and ideal conditions for the introduction of Rygy’s virtual shop, being Rygy a well known beachwear designer in Brazil for more than 25 years. We are making market evaluations, as well as strategies, marketing and a well detailed financial table of the Project with a clear and direct language, showing numbers and conclusion of every step, as well as pointing out the methods that were used. The virtual shop will be a more accessible way of shopping, bringing a convenient experience that has lower prices and a lower production cost as well.