TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE ARTEFRUTA AND THE EDIBLES BOUQUETS CONSUMER`S PERCEPTION | ||||||||||||
| Autor(es): |
JOAO PEDRO ALVARES DE ABOIM |
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| Colaborador(es): |
VERANISE JACUBOWSKI CORREIA DUBEUX - Orientador |
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| Catalogação: | 27/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15981@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15981@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.15981 | ||||||||||||
| Resumo: | |||||||||||||
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The proposal of this work is to identify the elements that influence the
satisfaction of the consumers of Artefruta eatable bouquets and to evaluate the
performance of the company in accordance with the perception of its customers.
The information of the perspective of the customers had been gotten through an
interview, following a previously established script, consulting some consumers of
this product. The results had supplied information on the strong points and weak
points of the company and therefore made it possible to identify what
characteristics satisfied the consumers the most, as well as the characteristics
that demands greater attention from the company.
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