TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | CASE ANALYSIS OF THE LENNY BRAND FOR IMAGE STRENGTHENING AND INTERNATIONALIZATION | ||||||||||||
| Autor(es): |
FILIPA DE FREITAS H F DE ARAUJO |
||||||||||||
| Colaborador(es): |
CECILIA LIMA DE QUEIROS MATTOSO - Orientador |
||||||||||||
| Catalogação: | 22/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15960@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15960@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.15960 | ||||||||||||
| Resumo: | |||||||||||||
|
The purpose of this project is to understand and point out the main aspects
that influence consumers to chose the brand Lenny, and figure out if the identity
and positioning of the brand determined by the company are detected and valued
by its clients. For this purpose, two types of research were made: a qualitative
and more profound one, and an observation research. With this study, it is clear
that there is a perfect alignment between the company´s and the client´s view of
the brand, bringing to the conclusion that what is offered by Lenny is actually
valued by its clients, and this fact can show the power of the brand.
|
|||||||||||||
|
|||||||||||||
