TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE ENTRANCE OF THE COMPANION BRAND IN THE MARKET FOR SPORTING GOODS RETURNED TO TENNIS IN RIO DE JANEIRO | ||||||||||||
| Autor(es): |
FABIO MORELENBAUM GJORUP |
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| Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
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| Catalogação: | 21/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15957@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15957@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.15957 | ||||||||||||
| Resumo: | |||||||||||||
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This study has as its main objective to find the best marketing strategy that
Companion, a Canadian sports brand, should adopt to penetrate at Rio de
Janeiro`s market. Aiming that, there was made a research on specific books of
international marketing and sportswear. Together with that a study about this
particular brand took place, so that the academic vision could be compared to
Companion`s trajectory. Considering that, this study presents suggestions of
which would be the best and most professional way to successfully enter this new
market.
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