The main objective of the present study is to identify the attributes valued by the consumers in relation to the three main communication channels for relationship ends (Service of Attendance to the Customer, the Suggestion and Critical forms, and Institutional Web Site), which are more used in the retail companies of fashion. The canals efficiency has been examined and then were proposed new alternatives canals for relationship. The information’s were acquired from a satisfaction research made with people who already have consumed, at least a time, a product in one of the three Brazilian bigger retail nets of fashion(C&A , Renner and Riachuelo). Besides of the results, we can analyze the attributes valued in the communication between customer and company in the process of after-purchase, analyze the factors that need more attention from the boarded companies, and to consider alternatives canals of relationship.