TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE CUSTOMER LOYALTY TO A GAS STATION ON HIGHWAY | ||||||||||||
| Autor(es): |
AMANDA REIS ALLERS |
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| Colaborador(es): |
CECILIA LIMA DE QUEIROS MATTOSO - Orientador |
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| Catalogação: | 19/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15909@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15909@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.15909 | ||||||||||||
| Resumo: | |||||||||||||
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The aim of this study was to identify the factors that consumers consider
important to their satisfaction when choosing a gas station.
We performed a quantitative research in the field and interviews to point out
opportunities for improvements to the National Gas Station.
It can be concluded that the service, as well as some aspects of infrastructure are
extremely important, since the audience sees the gas station as their second
house. Based on this survey the need to examine closely the performance of the can be
employee, and also the need to improve the training care.
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