The soccer, a huge national passion, has grown in the last years and has been attracting more and more attention, either from the media, or from sponsors and private companies. Within this market, a new public has emerged: women. Nowadays they have greater participation in the labor market, therefore with greater purchasing power, they are going more and sometimes even being the majority attending matches. This study sought to study this public, through bibliographic and field researches, with the aim to know what makes the female public attend football matches and how to transform those attributes into improving opportunities and attraction from clubs and companies.