Título: | PHONOGRAPHIC MARKET, AN INDUSTRY THAT AIMS TO REINVENT: BRIEF OVERVIEW, CONSUMER BEHAVIOR AND OPPORTUNITIES | ||||||||||||
Autor(es): |
ERIK JORDAN |
||||||||||||
Colaborador(es): |
MARIE AGNES CHAUVEL - Orientador |
||||||||||||
Catalogação: | 12/JUL/2010 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15884@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15884@2 |
||||||||||||
DOI: | https://doi.org/10.17771/PUCRio.acad.15884 | ||||||||||||
Resumo: | |||||||||||||
In a time when the music industry is going through a crisis, a survey was
conducted on consumers of music. This study aimed to: raise the most relevant
aspects of music consumer behavior and raise opportunities and threats for
companies and record labels in the industry. Issues such as piracy and
technological innovations have been taken into account. We reviewed some
issues relevant to the subject of marketing as value added, attitudes, and
intangibility. In the research a quantitative methods were used and it was
composed by a non-probability sample that is characterized by its accessibility
and as a consequence, the results of the study can’t be generalized. The results
show that piracy is something common in the lives of consumers, because more
than 70% have already practiced it. It can also be concluded that the industry
must not only bet heavy on the model of selling digital music but must also
become more dedicated to a philosophy of consumer satisfaction through the
Internet.
|
|||||||||||||
|