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Título: PHONOGRAPHIC MARKET, AN INDUSTRY THAT AIMS TO REINVENT: BRIEF OVERVIEW, CONSUMER BEHAVIOR AND OPPORTUNITIES
Autor(es): ERIK JORDAN
Colaborador(es): MARIE AGNES CHAUVEL - Orientador
Catalogação: 12/JUL/2010 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15884@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15884@2
DOI: https://doi.org/10.17771/PUCRio.acad.15884
Resumo:
In a time when the music industry is going through a crisis, a survey was conducted on consumers of music. This study aimed to: raise the most relevant aspects of music consumer behavior and raise opportunities and threats for companies and record labels in the industry. Issues such as piracy and technological innovations have been taken into account. We reviewed some issues relevant to the subject of marketing as value added, attitudes, and intangibility. In the research a quantitative methods were used and it was composed by a non-probability sample that is characterized by its accessibility and as a consequence, the results of the study can’t be generalized. The results show that piracy is something common in the lives of consumers, because more than 70% have already practiced it. It can also be concluded that the industry must not only bet heavy on the model of selling digital music but must also become more dedicated to a philosophy of consumer satisfaction through the Internet.
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