TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | STRATEGIC ALLIANCE SHELL - FERRARI: THE INFLUENCE ON THE PURCHASE FASE OF THE CONSUMER IN BRAZIL | ||||||||||||
| Autor(es): |
FERNANDO VIGIER RANIERI DOS SANTOS |
||||||||||||
| Colaborador(es): |
MARCUS WILCOX HEMAIS - Orientador |
||||||||||||
| Catalogação: | 26/JAN/2010 | Língua(s): | PORTUGUESE - BRAZIL |
||||||||||
| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
||||||||||||
| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15046@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=15046@2 |
||||||||||||
| DOI: | https://doi.org/10.17771/PUCRio.acad.15046 | ||||||||||||
| Resumo: | |||||||||||||
|
This study aims to analyze the influence that the existing partnership
between the energy company Shell and Ferrari sports car factory in the retail
area of Shell in Brazil has on oil consumers. The partnership covers a technology
alliance between the companies, thereby bringing more modern and efficient
products to consumers. But are they really influenced by the partnership at the
refueling moment, choosing the premium products or just associate the products
resulting from the promotion already known from miniatures of Ferrari? In
addition, a quantitative research, showing how the partnership actually reaches
consumers.
|
|||||||||||||
|
|||||||||||||
