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Título: CHILD AND SLAVE LABOR ACCUSATIONS VERSUS CONSUMER PERCEPTION: THE NIKES CASE
Autor(es): THIAGO HABIB TOLEDO DE CARVALHO
Colaborador(es): DANIEL KAMLOT - Orientador
Catalogação: 14/JAN/2010 Língua(s): PORTUGUESE - BRAZIL
Tipo: TEXT Subtipo: SENIOR PROJECT
Notas: [pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio.
[en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio.
Referência(s): [pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14946@1
[en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14946@2
DOI: https://doi.org/10.17771/PUCRio.acad.14946
Resumo:
After being consolidated in the international market due to product quality, as well as design and performance, doubts about Nike s labor practices arose in 1995 when accusations about the use of child and slave labor in Nike´s production facilities in Asia were released. Based on this fact, a survey has been distributed to Brazilians and international Nike consumers in order to identify whether or not the legitimacy of the accusations would affect the buying process and the image of the company by local and international consumers. Furthermore, in order to evaluate the differences of various consumer perceptions of socially responsible companies, measurements and analysis was conducted based on the surveys that were previously distributed.
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