TRABALHOS DE FIM DE CURSO @PUC-Rio
| Título: | THE CHALLENGE OF INCREASING SALES FROM MONDAY TO THURSDAY IN NORTESHOPPING | ||||||||||||
| Autor(es): |
RAFAEL CATOLE DEMETRIO |
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| Colaborador(es): |
JORGE MANOEL TEIXEIRA CARNEIRO - Orientador |
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| Catalogação: | 13/JAN/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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| Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
| Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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| Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14931@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14931@2 |
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| DOI: | https://doi.org/10.17771/PUCRio.acad.14931 | ||||||||||||
| Resumo: | |||||||||||||
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The NorteShopping is a venture that is consolidated in a carioca scenario
and has influence in 52 burrows around it. However it was realized that there´s
an opportunity to increase sales so such as earnings growth.
For theoretical bases, a Competitive Strategy was used according to the
Model of Porter and Mintzberg, Marketing of Places, Estages of Buying Process
of Kotler and SWOT Matrix.
The research consisted in sales analysis in segments and shopping,
subsegments, idleness of some resources from the shopping center, strong and
weak points, consumer profile and interviews with consumers and managers from
NorteShopping.
Were extracted options to increase sales, some more specific from
Monday to Thursday, like a project A Diversão é por Nossa Conta, however the
most recommendations are to increase sales in general, not just on monday to
thursday.
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