Título: | NEWS BY SMS: A STUDY ON THE ATTRIBUTES CONSIDERED IMPORTANT BY THE CONSUMERS OF THIS TYPE OF SERVICE | ||||||||||||
Autor(es): |
NATHALIA D ESCOFFIER GOMES |
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Colaborador(es): |
JOAO RENATO DE SOUZA COELHO BENAZZI - Orientador |
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Catalogação: | 12/JAN/2010 | Língua(s): | PORTUGUESE - BRAZIL |
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Tipo: | TEXT | Subtipo: | SENIOR PROJECT | ||||||||||
Notas: |
[pt] Todos os dados constantes dos documentos são de inteira responsabilidade de seus autores. Os dados utilizados nas descrições dos documentos estão em conformidade com os sistemas da administração da PUC-Rio. [en] All data contained in the documents are the sole responsibility of the authors. The data used in the descriptions of the documents are in conformity with the systems of the administration of PUC-Rio. |
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Referência(s): |
[pt] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14908@1 [en] https://www.maxwell.vrac.puc-rio.br/projetosEspeciais/TFCs/consultas/conteudo.php?strSecao=resultado&nrSeq=14908@2 |
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DOI: | https://doi.org/10.17771/PUCRio.acad.14908 | ||||||||||||
Resumo: | |||||||||||||
This final work of graduation in business management has the purpose of
identifying the attributes that the consumer considers as most important when
requesting information or signing up one or more news channels through SMS.
Therefore, the bibliographic base has been extracted from books, internet
websites and articles on concepts as consumer behavior, service marketing,
marketing integrated communication and mobile marketing. The data collection
has also been based on questionnaires and informal surveys with people who
have already used the service of news through the mobile phone. Thus, it is
possible to conclude the fundamental and necessary characteristics that the
news through text message should have to acquire new users and please the
current ones.
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